Welcome to David Wardell’s Technical Reality

Here you’ll find a perspective on travel technology, interactive commerce, operations, and general business strategy that you’re unlikely to hear elsewhere. Sometimes these views are unpopular, in these pages they are independent, as insightful as I can make them, and clearly thought-provoking.

Key areas emphasized here include:

  • Travel distribution strategies.
  • New travel technology products, techniques, and processes.
  • Commentary on what these developments mean and what you should be doing about them.

The industry is awash with seminars, newsletters, and on-line brochures that have their own agendas to promote. What you won’t find here is that same conventional thinking. Regardless of who might disagree, the views found in these pages take a different path-one that is usually proven right.

With best regards,

David Wardell